Table 4 Distribution of "In-the-Room" by Program Selector for Set Location Set location Total Bedroom Den/family room Living room Kitchen Selector (%) (%) (%) (%) (%) Respondent 74 81 70 74 69 Someone else 26 19 30 26 31 Total 100 100 100 100 100 Base (2750) (403) (567) (1558) (116) When respondents were in a room with a set tuned during the morning, they were more likely to report that they were alone than with others.

Looking by Program Selector. Respondents reported that, on average, their eyes were looking at the television screen for more minutes when they, rather than someone else, selected the program.

We have learned that program type, time of day, audience composition, program selector, and set location are all variables that affect people's use of television.