Vertex AI Platform
Innovate faster with enterprise-ready AI, enhanced by Gemini models
Vertex AI is a fully-managed, unified AI development platform for building and using generative AI. Access and utilize Vertex AI Studio, Agent Builder, and 200+ foundation models.
New customers get up to $300 in free credits to try Vertex AI and other Google Cloud products.
Features
Gemini, Google’s most capable multimodal models
Vertex AI offers access to the latest Gemini models from Google, including Gemini 3. Gemini is capable of understanding virtually any input, combining different types of information, and generating almost any output. Prompt and test Gemini in Vertex AI Studio, using text, images, video, or code. Using Gemini’s advanced reasoning and state-of-the-art generation capabilities, developers can try sample prompts for extracting text from images, converting image text to JSON, and even generate answers about uploaded images to build next-gen AI applications.
200+ generative AI models and tools
Choose from the widest variety of models with first-party (Gemini, Imagen, Chirp, Veo), third-party (Anthropic's Claude Model Family), and open models (Gemma, Llama 3.2) in Model Garden. Use extensions to enable models to retrieve real-time information and trigger actions. You can also customize models to your use case with a variety of tuning options.
Our Gen AI evaluation service provides enterprise-grade tools for objective, data-driven assessment of generative AI models.
Open and integrated AI platform
Data scientists can move faster with Vertex AI Platform's tools for training, tuning, and deploying ML models.
Vertex AI notebooks, including your choice of Colab Enterprise or Workbench, are natively integrated with BigQuery providing a single surface across all data and AI workloads.
Vertex AI Training and Prediction help you reduce training time and deploy models to production easily with your choice of open source frameworks and optimized AI infrastructure.
MLOps for predictive and generative AI
Vertex AI Platform provides purpose-built MLOps tools for data scientists and ML engineers to automate, standardize, and manage ML projects.
Modular tools help you collaborate across teams and improve models throughout the entire development lifecycle—identify the best model for a use case with Vertex AI Evaluation, orchestrate workflows with Vertex AI Pipelines, manage any model with Model Registry, serve, share, and reuse ML features with Feature Store, and monitor models for input skew and drift.
Build, scale, govern enterprise agents
Vertex AI Agent Builder is our open and comprehensive platform that empowers businesses to rapidly build, scale, and govern enterprise-grade agents grounded in your enterprise data. It provides the full-stack foundation and extensive developer choice you need to transform your applications and workflows into powerful, reliable agentic systems at global scale.
How It Works
Vertex AI provides several options for model training and deployment:
- Generative AI gives you access to large generative AI models, including Gemini 3, so you can evaluate, tune, and deploy them for use in your AI-powered applications.
- Model Garden lets you discover, test, customize, and deploy in Vertex AI and select open-source (OSS) models and assets.
- Custom training gives you complete control over the training process, including using your preferred ML framework, writing your own training code, and choosing hyperparameter tuning options.
Vertex AI provides several options for model training and deployment:
- Generative AI gives you access to large generative AI models, including Gemini 3, so you can evaluate, tune, and deploy them for use in your AI-powered applications.
- Model Garden lets you discover, test, customize, and deploy in Vertex AI and select open-source (OSS) models and assets.
- Custom training gives you complete control over the training process, including using your preferred ML framework, writing your own training code, and choosing hyperparameter tuning options.
Common Uses
Build with Gemini models
Get started with Google's multimodal models
Use Vertex AI Studio to design, test, and manage prompts for Gemini models using natural language, code, images, or video. Try sample prompts for extracting text from images, image mock up to HTML, and even generate answers about uploaded images or videos.
You can also start testing Gemini on Vertex AI with an API key.
Tutorials, quickstarts, & labs
Get started with Google's multimodal models
Use Vertex AI Studio to design, test, and manage prompts for Gemini models using natural language, code, images, or video. Try sample prompts for extracting text from images, image mock up to HTML, and even generate answers about uploaded images or videos.
You can also start testing Gemini on Vertex AI with an API key.
Code sample
AI Agents and applications
Tutorials, quickstarts, & labs
Extract, summarize, and classify data
Tutorials, quickstarts, & labs
Train custom ML models
Tutorials, quickstarts, & labs
Deploy a model for production use
Tutorials, quickstarts, & labs
Generate a solution
What problem are you trying to solve?
What you'll get:
Step-by-step guide
Reference architecture
Available pre-built solutions
This service was built with Vertex AI. You must be 18 or older to use it. Do not enter sensitive, confidential, or personal info.
Pricing
| How Vertex AI pricing works | Pay for Vertex AI tools, storage, compute & Cloud resources used. New customers get $300 free credits to try Vertex AI and Google Cloud products. | |
|---|---|---|
| Tools and usage | Description | Price |
Generative AI | Imagen model for image generation Based on image input, character input, or custom training pricing. | Starting at $0.0001 |
Text, chat, and code generation Based on every 1,000 characters of input (prompt) and every 1,000 characters of output (response). | Starting at $0.0001 per 1,000 characters | |
Custom-trained models | Custom model training Based on machine type used per hour, region, and any accelerators used. Get an estimate via sales or our pricing calculator. | Contact sales |
Vertex AI notebooks | Compute and storage resources Based on the same rates as Compute Engine and Cloud Storage. | Refer to products |
Management fees In addition to the above resource usage, management fees apply based on region, instances, notebooks, and managed notebooks used. View details. | Refer to details | |
Vertex AI Pipelines | Execution and additional fees Based on execution charge, resources used, and any additional service fees. | Starting at $0.03 per pipeline run |
Vertex AI Vector Search | Serving and building costs Based on the size of your data, the amount of queries per second (QPS) you want to run, and the number of nodes you use. View example. | Refer to example |
How Vertex AI pricing works
Pay for Vertex AI tools, storage, compute & Cloud resources used. New customers get $300 free credits to try Vertex AI and Google Cloud products.
Description
Imagen model for image generation
Based on image input, character input, or custom training pricing.
Price
Text, chat, and code generation
Based on every 1,000 characters of input (prompt) and every 1,000 characters of output (response).
Description
Starting at
$0.0001
per 1,000 characters
Description
Custom model training
Based on machine type used per hour, region, and any accelerators used. Get an estimate via sales or our pricing calculator.
Price
Contact sales
Description
Price
Refer to products
Management fees
In addition to the above resource usage, management fees apply based on region, instances, notebooks, and managed notebooks used. View details.
Description
Refer to details
Description
Execution and additional fees
Based on execution charge, resources used, and any additional service fees.
Price
Starting at
$0.03
per pipeline run
Description
Serving and building costs
Based on the size of your data, the amount of queries per second (QPS) you want to run, and the number of nodes you use. View example.
Price
Refer to example
Pricing calculator
Estimate your Vertex AI costs, including region-specific pricing and fees.
Custom quote
Connect with our sales team to get a custom quote for your organization.
Start your proof of concept
New customers get up to $300 in free credits to try Vertex AI and other Google Cloud products
Have a large project?
Browse, customize, and deploy machine learning models
Learn how to set up a Vertex AI project environment
Get started with notebooks for machine learning
Business Case
Unlock the full potential of gen AI
"The accuracy of Google Cloud's generative AI solution and practicality of the Vertex AI Platform gives us the confidence we needed to implement this cutting-edge technology into the heart of our business and achieve our long-term goal of a zero-minute response time."
Abdol Moabery, CEO of GA Telesis
Google named a Leader in the 2025 IDC MarketScape for Worldwide GenAI Life-Cycle Foundation Model Software. Download the report
Google named a Leader in The Forrester Wave™: AI Foundation Models For Language, Q2 2024. Read the report
Google named a leader in the Forrester Wave™: AI/ML Platforms, Q3 2024. Read the report