Explore Google Search documentation to improve your site's SEO

You can make sure the right people are viewing your content by making your content search-friendly. Search engine optimization, or SEO, is the process of increasing the visibility of website pages on search engines in order to attract more relevant traffic. Learn what you can do to make sure that your site works well with Google Search.

What is SEO?

SEO Starter Guide

The Search Engine Optimization (SEO) Starter Guide provides best practices to make it easier for search engines to crawl, index, and understand your content.

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

Improve how your site appears on Google

If you're already familiar with the fundamentals of SEO, there's more you can do to improve how your site appears on Google:

Monitor your performance with Search Console

Search Console is a tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google Search.

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Last updated 2025-02-04 UTC.