Firebase software engineer Michael Hermanto told The Verge that since 2009, the ways in which people share information on the web has changed, while additional URL shorteners have grown in popularity.

Every year the trend is up for the international use of short URLs. Branded URL Shortening is an excellent tool for online marketing.

(v) Unique URL: set of unique URLs requested by a client.

To hide the server's name from the URL of a credential submitting web page, a form's action link is assigned a different domain from the one appearing in the page's URL [20].

In this section, a basic overview of how the structure of a URL looks as well as the different URL features that are modified and maliciously used by phishers to lure users are discussed.

BluePrint Data OEMs its URL filter and content filtering databases, technology, and security products and services to Internet Security vendors such as Unified Threat Management (UTM), Managed Service Providers (MSP), Managed Security Service Providers (MSSP) and Software as a Service (SaaS) providers as well as providing private label / OEM services to Value Added Resellers (VARs), Information Technology Providers, Anti Virus and Anti Spam service providers, Independent Software Vendors (ISVs), help telecom, carriers, and ISPs and other companies.

Currently, most Google+ URLs are random number strings that are hard to search for and remember.

Earlier, Google+ custom URLs rolled out to a limited number of 'verified' users.

"It is possible that spammers are setting up their own URL shortening sites since legitimate URL shortening sites, which have long suffered with abuse, have slightly improved their detection of spam and other malicious URLs." www.symantec.com.

The server has not found anything matching the URL given.