3

Let's start with a simple definition of terms as provided by Wikipedia. [False Advertising on Wikipedia](https://en.wikipedia.org/wiki/False_advertising)

5

> False advertising is the use of misleading, false, or unproven information to advertise products to consumers or advertising that does not disclose its source. ... A false advertisement can further be classified as deceptive if the advertiser *deliberately misleads the consumer, as opposed to making an honest mistake*.