Bazel Python can't do namespaces with google.cloud

I'm trying to use google-cloud-bigquery, but my code fails to find bigquery in google.cloud.

I am able to import google.cloud, but that loads pypi__google_cloud_core_0_28_0 only, and not the other dependencies that add to google.cloud, despite pypi__google_cloud_bigquery_0_29_0 and all other transitive dependencies being in the runfiles.

Here is a debugging session:

In [22]: import google.cloud

In [23]: from  google.cloud import bigquery
---------------------------------------------------------------------------
ImportError                               Traceback (most recent call last)
~/firehook/cwm/bazel-bin/jupyter.runfiles/__main__/jupyter.py in <module>()
----> 1 from  google.cloud import bigquery

ImportError: cannot import name 'bigquery'

In [24]: google.__spec__
Out[24]: ModuleSpec(name='google', loader=<_frozen_importlib_external.SourceFileLoader object at 0x7f2db22a6ef0>, origin='/home/fortuna/firehook/cwm/bazel-bin/jupyter.runfiles/pypi__google_cloud_core_0_28_0/google/__init__.py', submodule_search_locations=['/home/fortuna/firehook/cwm/bazel-bin/jupyter.runfiles/pypi__google_cloud_core_0_28_0/google'])

In [25]: google.cloud.__spec__
Out[25]: ModuleSpec(name='google.cloud', loader=<_frozen_importlib_external.SourceFileLoader object at 0x7f2db22a6eb8>, origin='/home/fortuna/firehook/cwm/bazel-bin/jupyter.runfiles/pypi__google_cloud_core_0_28_0/google/cloud/__init__.py', submodule_search_locations=['/home/fortuna/firehook/cwm/bazel-bin/jupyter.runfiles/pypi__google_cloud_core_0_28_0/google/cloud'])

In [26]: ! ls /home/fortuna/firehook/cwm/bazel-bin/jupyter.runfiles
__init__.py		 pypi__futures_3_2_0		       pypi__google_resumable_media_0_3_1  pypi__requests_2_18_4
__main__		 pypi__google_api_core_0_1_4	       pypi__idna_2_6			   pypi__rsa_3_4_2
MANIFEST		 pypi__googleapis_common_protos_1_5_3  pypi__protobuf_3_5_1		   pypi__setuptools_38_4_0
pypi__cachetools_2_0_1	 pypi__google_auth_1_3_0	       pypi__pyasn1_0_4_2		   pypi__six_1_11_0
pypi__certifi_2018_1_18  pypi__google_cloud_bigquery_0_29_0    pypi__pyasn1_modules_0_2_1	   pypi__urllib3_1_22
pypi__chardet_3_0_4	 pypi__google_cloud_core_0_28_0        pypi__pytz_2017_3

My BUILD rule is

py_binary(
    name = "jupyter",
    srcs = ["jupyter.py"],
    data = [
        requirement("google-cloud-bigquery"),
    ],
)

Where jupyter.py starts an IPython REPL.