The aim of this project is to provide the car rental chain with actionable insights using Data Mining Techniques that can be used to enhance their business operations and customer satisfaction, ultimately leading to increased profitability and growth in a highly competitive industry.

Data Cleaning and preprocessing. Handling missing data:- dropping the missing data/ taking mean. Feature selection ( Attribute Subset Selection) Transformation / Normalization .

Data mining techniques used K-means clustering

Association Rule Mining

Regression analysis

Code is in jupyter file. Add the dataset of the form csv file and run it