Pre-registration | Google Play Console

Create excitement and awareness of your apps and games before they’re launched

Build anticipation

Publish your store listing before you launch with a call to action that will improve your metrics on launch day.
Start building user relationships

Users who pre-register for your game will receive a notification at launch, and eligible devices will be able to have the game auto-installed.
Offer rewards

Help drive interest, installs, day-1 conversions, and retention by offering users a reward for pre-registering for your app or game.

Best practices

Turn on pre-registration 3-6 weeks before your planned launch date and prior to starting your pre-registration marketing campaign.

Make your app eligible for auto install so users can opt-in to have Play deliver your app to their device automatically on launch day.

Drive traffic to your store listing by including the official pre-registration badge throughout your marketing campaign.

Create a custom store listing during pre-registration, tailoring your assets and messaging for specific countries and pre-launch.

Capture people’s interest and generate an early install base for your app or game before a launch with App campaigns for pre-registration.

Allow users to engage with your app or game before launch with a Google Play Instant version.

Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play

Create excitement and awareness of your apps and games before they’re launched