PropertyExpected TypeDescription Properties from Service aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item. areaServed AdministrativeArea  or
GeoShape  or
Place  or
Text The geographic area where a service or offered item is provided. Supersedes serviceArea. audience Audience An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience. availableChannel ServiceChannel A means of accessing the service (e.g. a phone bank, a web site, a location, etc.). award Text An award won by or for this item. Supersedes awards. brand Brand  or
Organization The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person. broker Organization  or
Person An entity that arranges for an exchange between a buyer and a seller. In most cases a broker never acquires or releases ownership of a product or service involved in an exchange. If it is not clear whether an entity is a broker, seller, or buyer, the latter two terms are preferred. Supersedes bookingAgent. category CategoryCode  or
PhysicalActivityCategory  or
Text  or
Thing  or
URL A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy. hasCertification Certification Certification information about a product, organization, service, place, or person. hasOfferCatalog OfferCatalog Indicates an OfferCatalog listing for this Organization, Person, or Service. hoursAvailable OpeningHoursSpecification The hours during which this service or contact is available. isRelatedTo Product  or
Service A pointer to another, somehow related product (or multiple products). isSimilarTo Product  or
Service A pointer to another, functionally similar product (or multiple products). logo ImageObject  or
URL An associated logo. offers Demand  or
Offer An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event. Use businessFunction to indicate the kind of transaction offered, i.e. sell, lease, etc. This property can also be used to describe a Demand. While this property is listed as expected on a number of common types, it can be used in others. In that case, using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.
Inverse property: itemOffered provider Organization  or
Person The service provider, service operator, or service performer; the goods producer. Another party (a seller) may offer those services or goods on behalf of the provider. A provider may also serve as the seller. Supersedes carrier. providerMobility Text Indicates the mobility of a provided service (e.g. 'static', 'dynamic'). review Review A review of the item. Supersedes reviews. serviceOutput Thing The tangible thing generated by the service, e.g. a passport, permit, etc. Supersedes produces. serviceType GovernmentBenefitsType  or
Text The type of service being offered, e.g. veterans' benefits, emergency relief, etc. slogan Text A slogan or motto associated with the item. termsOfService Text  or
URL Human-readable terms of service documentation. Properties from Thing additionalType Text  or
URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide. alternateName Text An alias for the item. description Text  or
TextObject A description of the item. disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation. identifier PropertyValue  or
Text  or
URL The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details. image ImageObject  or
URL An image of the item. This can be a URL or a fully described ImageObject. mainEntityOfPage CreativeWork  or
URL Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity name Text The name of the item. owner Organization  or
Person A person or organization who owns this Thing.
Inverse property: owns potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role. sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website. subjectOf CreativeWork  or
Event A CreativeWork or Event about this Thing.
Inverse property: about url URL URL of the item.