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Usage Statistics and Market Share of Traffic Analysis Tools for Websites, February 2026

Technologies > Traffic Analysis Tools

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This diagram shows the percentages of websites using various traffic analysis tools. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

How to read the diagram:
44.1% of the websites use none of the traffic analysis tools that we monitor.
Google Analytics is used by 44.0% of all the websites, that is a traffic analysis tool market share of 78.8%.

None
44.1%
Google Analytics
44.0%
78.8%
Meta Pixel
9.1%
16.3%
WordPress Jetpack
3.9%
6.9%
Yandex.Metrica
3.7%
6.6%
Microsoft Clarity
3.6%
6.4%
Hotjar
2.1%
3.7%
MonsterInsights
1.7%
3.1%
Cloudflare Web Analytics
1.5%
2.7%
Matomo
1.5%
2.7%
Snowplow
1.3%
2.2%
Microsoft UET
1.2%
2.2%
TikTok Pixel
0.7%
1.2%
New Relic
0.7%
1.2%
LinkedIn Insight Tag
0.6%
1.0%
HubSpot
0.5%
1.0%
WP Statistics
0.5%
1.0%
LiveInternet
0.5%
0.8%
Top.Mail.Ru
0.5%
0.8%
Full Circle Studies
0.5%
0.8%
Quantcast
0.4%
0.7%
CrazyEgg
0.3%
0.6%
StatCounter
0.3%
0.5%
Baidu Analytics
0.3%
0.5%
Ahrefs Web Analytics
0.3%
0.5%
Plausible
0.2%
0.4%
Pinterest Tag
0.2%
0.4%
Histats
0.2%
0.3%
Mouseflow
0.2%
0.3%
Visual Website Optimizer
0.2%
0.3%
Leadfeeder
0.1%
0.2%
Clicky
0.1%
0.2%
PostHog
0.1%
0.2%
Lucky Orange
0.1%
0.2%
Heap
0.1%
0.2%
Rambler
0.1%
0.2%
Gauges
0.1%
0.2%
Umeng
0.1%
0.2%
Mixpanel
0.1%
0.2%
Amplitude
0.1%
0.2%
Koko Analytics
0.1%
0.1%
Adobe Analytics
0.1%
0.1%
Segment
0.1%
0.1%
Contentsquare
0.1%
0.1%
Twitter/X tracking
0.1%
0.1%
Lotame
0.1%
0.1%
Piwik Pro
0.1%
0.1%
Smartlook
0.1%
0.1%
Optimizely
0.1%
0.1%
ShinyStat
0.1%
0.1%
Ezoic
0.1%
0.1%
TOPlist
less than 0.1%
0.1%
Siteimprove
less than 0.1%
0.1%
Etracker
less than 0.1%
0.1%
Chartbeat
less than 0.1%
0.1%
Piano
less than 0.1%
0.1%
Inspectlet
less than 0.1%
0.1%
FullStory
less than 0.1%
0.1%
W3Techs.com, 23 February 2026
absolute usage percentagemarket share
Percentages of websites using various traffic analysis tools
Note: a website may use more than one traffic analysis tool

The following traffic analysis tools have a market share of less than 0.1%

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