Following Althusser (1971) who believes that media is an active part of the ideological state apparatus (ISA), I demonstrate that media, an ISA shapes opinions through employing ideology which tacitly interpellates individuals (read audience/viewers) in a particular way in a given cultural context.In this paper I discuss that television defines a gendered viewer-identity by interpellatingsubjects according to culture, space, age, and academic exposure.

However, what is pertinent to the issues relating to the reception of Greenland revolves around the difficulty posed by representing utopia, which is that in depicting the "not-yet," the tendency is to produce such an imaginative utopian leap that the portrayal either fails to interpellate comprehending spectators or threatens to underwhelm or bore audiences by its assimilation of utopian subjectivity with non-utopian terms.

Consequently, when the narrator of the disclosure, Foucault's confessant, engages the listener, Foucault's confessor, the listener must refuse the role of confessor who interrogates, interpellates, analyzes, explicates, coerces, chastises, defines, describes, prescribes, punishes, absolves, or withholds absolution.

But it so happens that ethical interpellation is always within the sensible (it is incarnate, if you like); and, from that point on, it is indeed the face as such that is the site par excellence of the defection of the phenomenon in phenomenality-it speaks, it hears, and above all, it sees: that is to say, for Levinas, it questions, it interpellates. If neither seeing nor speaking nor hearing can be reduced to their underlying physiological processes, these paradoxical powers (paradoxical in the sense that for Levinas, unlike for Sartre, they are the hallmarks of the failure of all power) are no less inevitably attached to a sensible appearing: the appearance of the eyes of others first, but also the mouth, and even the ears at the edge of the face (see Rosenzweig 1976).

In looking at how globalized European and American consumer cultures interpellate Marjane in Satrapi's book, we can complicate the picture a bit.

As Cuddy-Keane argues, 'Middlebrow is a product of a mass--not popular--culture and of a masculinized institutional discourse that dogmatically interpellates the reader/listener into its own ideology' (p.

(5.) In this context, assertions that the novel provides a "drill in the rhythms of bourgeois industrial culture," or that it "trains" readers to read in a particular fashion are limited by the assumption that discourse interpellates subjects who are bound to reproduce a particular relation to the social (Miller 83; Price 5 and passim).

She "interpellates" (whatever that may mean exactly) a good deal--usually readerships of various descriptions--and suffers conjunctivitis over "however," "moreover" and "in fact," to the neglect of some necessary full-stops and capitals.

Part of the difficulty of reading Povinelli is that she is trying to develop and apply a new language for thinking about the way state power interpellates Aboriginal subjects; how it 'hails' of recognises them and in the process mirrors them back to themselves.

Like the female detective, I navigate space to uncover how the detective novel interpellates the detective and the reader, locating the interstices for the differentiating operations of feminist resistance within patriarchal, racist and homophobic confines.

Perhaps this relationship interpellates an informed interrogator of global disorder.