Furthermore, while all mergers have the ability to increase scale and reduce cost, vertical combinations can be instrumental in acquiring control of intellectual property, improving supply chain dynamics, diversifying revenue streams and strengthening relationships with customers via targeted marketing and bundling of services.

They were to incorporate any of the following: canonic manipulations--retrograde, inversion, inversion-retrograde, augmentation; transposition, chordal structures of the row (vertical combinations); rests, dynamics, contrasts in timbre and texture.

Eliminate all rules that restrict vertical combinations of media companies and content providers, like movie theaters and Hollywood studios.

Disruptive technology and changing consumer consumption patterns are altering the media landscape, driving vertical combinations like AT&T's planned acquisition of Time Warner and horizontal combinations like Discovery Communications' acquisition of Scripps Networks Interactive and The Walt Disney Company's acquisition of certain Twenty-First Century Fox assets.