🎨 Design Engineer | 🖥 Front-End Artist | 🛒 eCommerce Specialist
📍 Bogotá, Colombia
📧 hardstonepaul@gmail.com
🔗 Portfolio | LinkedIn | GitHub
🎨 UI/UX & Front-End Engineering Journey
20+ years transforming pixels into functional experiences—from battling IE6 quirks to mastering modern design systems.
🔧 Core Expertise
- Design-to-Code Precision: Figma/Penpot → HTML/SASS handoff
- eCommerce Scaling: Grew esferos.com to 103K+ visits/month via PrestaShop/AWS
- Data-Driven UI: Optimized 1.3M+ emails (Mailchimp/Brevo) with design-thinking
- Atomic Design: Built systems unintentionally via icons/typography long before it trended
Core Philosophy:
"I bridge user delight with business success - Crafting experiences that satisfy customers and drive measurable results."
🛠 Skills
| Category | Technologies & Tools |
|---|---|
| UI/UX Design | Figma, Penpot, Adobe Illustrator, Wireframing, Atomic Design, Usability Testing |
| Front-End | HTML5, CSS3, JavaScript, Bootstrap, Tailwind, Sass, Webpack |
| eCommerce | PrestaShop, Shopify, WooCommerce, Checkout Flow Optimization |
| Cloud/DevOps | AWS (EC2, S3, Lightsail), cPanel/WHM, SSL Certificates, Server Migration |
| AI Tools | DALL·E, Leonardo.ai, Prompt Engineering for Creative Assets |
💼 Key Achievements
🔄 eCommerce Transformation
- Redesigned esferos.com from static → dynamic platform (103K+ monthly visits)
- Tech Stack: PrestaShop + Smartly/Sass, AWS infrastructure, MySQL optimization
✉️ Email Campaigns
- Sent 1.3M+ emails with high open rates via Mailchimp/Brevo
- Behance Case Study
🌏 Global Sourcing
- Negotiated with Chinese suppliers (2014–2024) in English/Mandarin
🏢 Work Experience
🎯 UI/UX Designer | Front-End Dev | DevOps
Boton Promo SAS | 2011–Present
- Led full redesign of eCommerce platform (+300% traffic)
- Managed AWS servers, migrations, and CI/CD pipelines
🛍 Shopify/PrestaShop Specialist
Bombatex & Bombast | 2022–2024
- Migrated stores to AWS Lightsail with zero downtime
🇨🇳 Purchasing Manager (China)
Boton Promo SAS | 2014–Present
- Sourced products at Canton Fair; reduced costs by 20%
📚 Education
- Google UX Design | Coursera (2025)
- Front-End Development | Fundación Carlos Slim (2024)
- AWS Cloud Computing | AWS Educate (2022)
- Bachelor’s in Tech Design | Universidad Pedagógica Nacional
🎨 Design Philosophy
graph TD
A[🔍 User Research] -->|Empathize| B[✏️ Low-Fidelity Wireframes]
B -->|Iterate| C[🎨 High-Fidelity Prototype]
C -->|Test| D[📊 Usability Feedback]
D -->|Refine| A
C -->|Handoff| E[</> Clean Code]
E -->|Deploy| F[🚀 Live Product]