Google Play for business | Launch & monetize your apps | Google Play Console
Tune in to Google I/O
May 19-20
Discover how to transform your work with agentic coding and the latest Gemini model updates throughout two days of livestreamed sessions, demos, and announcements.
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Essentials
Find the tools and guidance you need to accomplish your goals with Google Play.
Find the tools and guidance you need to accomplish your goals with Google Play.
Topics
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Learning
Learn the skills and best practices to help every part of your business thrive.
Learn the skills and best practices to help every part of your business thrive.
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Programs
Get involved with programs designed to support the needs of all types of businesses.
Get involved with programs designed to support the needs of all types of businesses.
For Games
For Games
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Learn about Play Console features and leverage our best practices.
Learn about Play Console features and leverage our best practices.
Test
Release
Grow
Monetize
Test
Release
Grow
Monetize
Get Google Play developer updates in your inbox
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Tools to level up your game's success on Google Play
Boost reach and re-engagement with the Level Up Program. Stay tuned for updates coming during GDC.
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Raising the bar on battery performance
Improve technical performance and address excessive battery drain with the Excessive Partial Wake Locks metric, now a core vitals metric in Android vitals.
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Protect your app and user trust
The Play Integrity API offers stronger threat detection, simpler integration, and new in-app remediation prompts to help safeguard your app and business growth.
Guidance for every goal
Find the right tools and resources to accomplish your goals with Google Play.
Monetize with Play Commerce
Growing your audience
Improving app quality
Privacy and security
Monetize with Play Commerce
Monetize with Play Commerce
Google Play Commerce is our platform to help you reach your monetization goals. Explore the tools and resources to monetize your app and boost your revenue.
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Program
Grow with Google Play pass
Google Play Pass is a subscription service offering access to over 1000 apps and games, completely free of ads and in-app purchases. Play Pass provides a high-quality, curated collection of titles – with new content added regularly.
Learn more
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Console feature
Sell products in-app
Grow your revenue by selling products within your app using Google Play Billing
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Console feature
Set up subscriptions
Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management
Learn more
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Case study
Beelinguapp finds success with subscriptions
Watch video
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Help center
Tax and compliance support
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Growing your audience
Growing your audience
We offer a suite of reporting and optimization tools—including market insights exclusive to Google Play—all designed to maximize your reach.
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Insight
Grow in new markets with Go Global
Grow in local markets with insights and best practices from Google Play
Learn more
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Console feature
Track acquisition
Track acquisition trends and see which sources are driving the highest quality impressions
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Console feature
Optimize your store listing
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
Learn more
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Console Feature
Analyze metrics exclusive to Google Play
Track acquisition trends and see which sources are driving the highest quality impressions
Learn more
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Case study
Analyze metrics exclusive to Google Play
Watch video
Improving app quality
Improving app quality
Building a high-quality app or game can drive its success on Google Play. Increase your app’s reach by implementing these key improvements.
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Medium
Scale the happiness of your users
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Console feature
Monitor quality with Android vitals
Monitor and improve the technical quality of your app or game. Android vitals reports on key user-impacting issues and helps you to debug and prioritize across them
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Help center
Run store listings experiences
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
Learn more
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Case study
SGN games increases conversions using store listings experiments
Watch video
Privacy and security
Privacy and security
Our developer policy guidelines give you the resources you need to keep your app safe and reliable for users around the globe.
Programs and initiatives
Supporting developers of all sizes, stages of growth and business models.
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Google Play Points
Connect with highly engaged users and earn incremental revenue.
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Google Play Pass
Get discovered and earn recurring revenue from Play Pass users.
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Google Play Games Level Up
The new Level Up program connects great gaming experiences to greater business success.
Learn more
