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Six Flags

This article is about the current company following a 2024 merger. For the historic company, see Six Flags (1961–2024). For the other merged predecessor, see Cedar Fair.

Six Flags Entertainment Corporation

Logo used since 2024

Administrative offices at Cedar Point in Sandusky, Ohio

Company typePublic
ISINUS83001C1080
IndustryAmusement parks
Predecessors
FoundedJuly 1, 2024; 19 months ago
HeadquartersCharlotte, North Carolina, U.S.

Number of locations

42 (2026)

Area served

Key people

Marilyn Spiegel
(board chair)
John Reilly
(CEO and president)
Brands
Services
RevenueIncreaseUS$3.10 billion (2025)
DecreaseUS$−1.38 billion (2025)
DecreaseUS$−1.60 billion (2025)
Total assetsDecreaseUS$7.80 billion (2025)
Total equityDecreaseUS$0.55 billion (2025)
MembersDecrease 7.4 million (2025)[a]

Number of employees

Decrease 95,225 (2025)
Websitesixflags.com
Footnotes / references
Financials as of December 31, 2025.[b][2]

Six Flags Entertainment Corporation, commonly known as Six Flags, is an American amusement park company headquartered in Charlotte, North Carolina, United States, formed through the merger of Cedar Fair and the former Six Flags company. The company has 42 locations in its portfolio, including 27 amusement parks and 15 water parks, with nine on-site resort properties, making it the largest regional theme park company in the world. Upon the merger's completion on July 1, 2024, which was valued at US$8 billion, former Cedar Fair stockholders obtained a 51.2% majority stake in the newly-formed company. The Six Flags name was retained while the Cedar Fair ticker symbol, FUN, was selected for the New York Stock Exchange.

Six Flags holds exclusive theme park rights to use Warner Bros. intellectual properties such as Looney Tunes and DC Comics in most areas of the United States as well as Mexico, while Peanuts characters are featured at select parks through a separate licensing agreement.[c] The company also implements an expedited queuing system at its parks named Fast Lane. In 2024, Six Flags properties hosted 50.3 million guests, ranking it as the fifth-highest in attendance among theme park companies in the world.[4] Internationally, the company has two parks in Mexico, two in Canada, and one in Saudi Arabia.

Former Six Flags company

[edit]

Six Flags Theme Parks originated with the creation of The Great Southwest Corporation by Angus G. Wynne and other investors, who would go on to open the chain's original park, Six Flags Over Texas, in August 1961. After the Pennsylvania Railroad gained a controlling stake in the company's shares, a handful of new parks were constructed, and multiple independently-owned parks were purchased over the following two decades. Following the acquisition of Marriott Corporation's Great America theme park in Gurnee, Illinois, in 1984, Six Flags acquired the rights to feature Warner Bros.' Looney Tunes animated characters at its properties; Time Warner (now Warner Bros. Discovery) subsequently purchased much of the company and was its sole owner from 1993 to 1995. Six Flags Theme Parks, Inc. was later bought out by Premier Parks – an Oklahoma-based real estate firm and theme park chain – on April 1, 1998, for $1.86 billion.[5] Premier began to apply the Six Flags name to several of its existing properties in North America and Europe, eventually fully assuming the brand name in 2000.

Theme parks like Six Flags AstroWorld were closed in the 2000s, before Six Flags eventually filed for Chapter 11 bankruptcy in 2009.

Throughout the 2000s, Six Flags began to suffer from growing debt and organizational bloat, eventually resorting to selling off assets like its European parks and Worlds of Adventure in 2004. Some of the company's largest investors grew frustrated with Six Flags and demanded change; Daniel Snyder's Red Zone, LLC successfully gained control of Six Flags' board of directors in 2005 by means of a proxy battle. New management continued to sell off various American amusement park locations throughout 2006–2007, although the cash flow continued to decrease, falling $120 million annually under Red Zone's board. Affected by the 2008 financial crisis and the Great Recession, Six Flags filed for Chapter 11 bankruptcy protection in 2009 but continued to operate the parks as normal. Six Flags re-emerged as Six Flags Entertainment Corp. on May 3, 2010, moving head offices from New York City to Grand Prairie, Texas and allowing lenders to control 92% of the company in exchange for canceling $1.13 billion in debt.[6]

Jim Reid-Anderson was instated as chairman, president and chief executive officer (CEO) on August 13, 2010 and succeeded by Mike Spanos in late 2019. New initiatives were launched to build Six Flags theme parks in global markets; the previously cancelled Six Flags Dubai was revived in 2014 before being called off again in 2018. Six Flags Zhejiang and Six Flags Chongqing both began construction in China before a declining real estate and the collapse of its local investment firm in 2020 forced both projects to be sold on to other developers. The COVID-19 pandemic also hindered Six Flags' operations during 2020, forcing many parks to remain closed for the year. Mike Spanos stepped down in 2021, allowing chairman Selim Bassoul to assume the role of CEO. Seeking reinvention, Bassoul announced a new strategy favoring guest experience over capital investments; this meant raising prices in order to lower daily park crowds, thus improving the park experience for higher-paying guests.[7] The initiative and various comments made by Bassoul proved controversial with shareholders, and was abandoned in November 2022 after park attendance plummeted by 33%.[8][9][10]

Cedar Point's 1978 acquisition of Valleyfair led to the formation of Cedar Fair, L.P. in 1983.

In 1978, the Cedar Point amusement park in Sandusky, Ohio, purchased the Valleyfair amusement park.[11] This led to the formation of Cedar Fair Limited Partnership in 1983—with the "Cedar" derived from Cedar Point and "Fair" derived from Valleyfair. Later, the company went public on April 29, 1987.[12] The company would increase its portfolio through acquisitions of amusement parks throughout the United States. Via its 1997 acquisition of Knott's Berry Farm, the company gained rights to use Peanuts intellectual properties within its parks.[13] In 2006, Cedar Fair acquired all five Paramount Parks amusement parks and later, the company, for US$1.24 billion.[14] Soon after, the company would begin to do business as Cedar Fair Entertainment Company.[15]

Cedar Fair faced multiple failed acquisition attempts prior to the merger. Private equity company Apollo Global Management announced plans to take over Cedar Fair in late-2009 and make it into a private company. However, Cedar Fair's unitholders did not support the acquisition, which derailed the transaction in 2010.[16] In 2019, Six Flags approached Cedar Fair with a cash-and-stock acquisition offer, which was quickly rejected.[17][18] Almost three years later in 2022, SeaWorld Entertainment (now United Parks & Resorts) made an unsolicited all-cash bid to buy Cedar Fair for US$3.4 billion; this offer was rejected two weeks later.[19][20] In order to lower overall corporate debts, the company sold California's Great America in Santa Clara, California, on June 27, 2022, to real estate developer Prologis for US$310 million.[21] By the end of 2022, Cedar Fair reported it had around US$2.2 billion in net debt.[22]

Merger of Cedar Fair and Six Flags

Pre-merger logos of Cedar Fair and the former Six Flags company.

The logo of the newly formed Six Flags following merger completion, used since July 1, 2024.

Initiator
TypeMerger of equals
CostUS$8 billion (all-stock deal)
InitiatedNovember 2, 2023; 2 years ago
CompletedJuly 1, 2024; 19 months ago
Resulting entityCopperSteel HoldCo, Inc. (renamed to Six Flags Entertainment Corporation)
StatusCompleted

Longtime competitors Cedar Fair and Six Flags announced a merger on November 2, 2023, roughly four years after Six Flags made an unsuccessful acquisition offer for Cedar Fair in 2019. The announcement came at a time when amusement parks struggled to raise attendance after the COVID-19 pandemic, citing the need for financial stability, cost efficiency, and to compete with destination theme parks.[23][24][25] Both companies anticipated US$120 million in cost synergies within two years following the merger's completion.[26] Including debt, it would form an enterprise value of US$8 billion, creating a portfolio of 27 amusement parks, 15 water parks, with 9 resort properties, making the newly formed company the largest amusement park operator in North America.[27][28][29]

Described as a "merger of equals",[27] Cedar Fair shareholders would become majority owners, owning a 51.2% stake in the new company, while Six Flags shareholders would own a 48.8% stake. The merger was executed as an all-stock transaction: each Cedar Fair share was exchanged for one share in the new company, while each Six Flags share was exchanged for 0.58 shares.[30][31] It was structured through a newly formed holding company named CopperSteel HoldCo, Inc., which both companies would merge into.[32] Upon completion, Cedar Fair and Six Flags would dissolve, and CopperSteel HoldCo, Inc. was to be renamed to Six Flags Entertainment Corporation, trading under Cedar Fair's ticker symbol, FUN, on the New York Stock Exchange.[32]

The board of directors of both companies had approved the merger at the time of initial announcement.[33] The United States Department of Justice (DOJ) launched an antitrust review process of the merger on January 22, 2024, and issued a second request for additional information from both companies.[34][35] On January 25, 2024, the Mexican Federal Competition Commission approved the merger.[32] Because Six Flags shareholders would hold a minority stake in the new company, approximately 80% of Six Flags shareholders overwhelmingly voted to approve the merger on March 12, 2024.[36][37] The DOJ approved the merger on June 26, 2024, allowing the companies to finalize the merger.[38][39] The merger was completed on July 1, 2024.[40]

Immediately after the merger's announcement, activist investment firm Land & Buildings Investment Management, which held a 1% stake in Six Flags, opposed the merger, stating that the deal "does not maximize value for all shareholders."[41]

Since the merger was structured so that Cedar Fair unitholders would hold a 51.2% majority, it did not require a vote.[42] In December 2023, investment firm Neuberger Berman, which held a 3% stake in Cedar Fair, accused the companies of purposefully structuring the deal so that Cedar Fair unitholders were disenfranchised, asserting that the merger would not be approved if Cedar Fair unitholders were allowed to vote.[43][44]

Post-merger operations

[edit]

The company's headquarters were relocated five miles northeast of its Carowinds park (pictured) in Charlotte, North Carolina.

After the merger's completion on July 1, 2024, the president and CEO of Cedar Fair, Richard Zimmerman, became president and CEO of the new combined company. Selim Bassoul, the president and CEO of the former Six Flags company, became the executive chairman of the company's board of directors.[27] The combined company's headquarters was relocated to Charlotte, North Carolina, five miles northeast of its Carowinds park, with significant administrative and financial operations based at Cedar Fair's former headquarters in Sandusky, Ohio.[28][45] Six Flags clarified at the time of merger that the company did not anticipate making any major changes at the park-level and that all properties would retain their pre-merger names.[40] Stocks for both Cedar Fair and the former Six Flags company ceased trading on the New York Stock Exchange, and the newly formed entity commenced trading on July 2, 2024 under the ticker symbol FUN.[46]

In late-2024, Six Flags outlined plans for a portfolio optimization in the company, which may include closing or selling off some of its locations.[47] The company filed plans with the United States Securities and Exchange Commission (SEC) on December 17, 2024, that it would acquire the remaining limited partnership units of Six Flags Over Georgia, Hurricane Harbor Atlanta, and Six Flags White Water by January 12, 2027. The transaction would cost US$332.6 million, and would increase Six Flags' ownership of the three parks from 31.5% to full ownership.[48] On February 10, 2025, Six Flags and Qiddiya Investment Company announced that it had signed an agreement that would make Six Flags the operator for the upcoming Six Flags Qiddiya City theme park in Riyadh Province, Saudi Arabia, in addition to developing and licensing the Six Flags brand for the park. The theme park, originally announced in 2018 under the former Six Flags company, was slated for a late-2025 opening.[49][50]

Six Flags America in Woodmore, Maryland, permanently closed on November 2, 2025.

On May 1, 2025, the company announced it would permanently close the Six Flags America theme park and its accompanying water park, Hurricane Harbor Maryland, in Woodmore, Maryland. The company cited that the park were "not a strategic fit with the company's long term plan," and that the property would be redeveloped.[51] Hurricane Harbor Maryland closed on September 6, 2025, and Six Flags America closed on November 2, 2025.[52][53] In late-May 2025, Six Flags announced plans to reduce 10% of its full-time employees, equating to approximately 500 employees.[54] The layoffs included eliminating the park president role at all of its 27 amusement parks as the company moved to a regional operating structure, completing these layoffs by June.[55]

Both initial post-merger executives would step down in the later half of 2025, with Six Flags announcing on August 6, 2025, that Zimmerman, president and CEO of the company, would step down.[56][57][58] Later, on October 10, 2025, it was announced that Bassoul, executive chairman, would step down by the end of 2025, but would stay to consult for the upcoming Six Flags Qiddiya City.[59]

John Reilly, a former executive at Palace Entertainment, Parques Reunidos, and SeaWorld Entertainment, assumed the president and CEO position effective December 8, 2025, replacing Zimmerman.[60] Marilyn Spiegel, who served as a board member since 2023 for both the former Six Flags company and current company, replaced Bassoul as a non-executive chair on January 1, 2026.[61]

Six Flags Qiddiya City opened on December 31, 2025.[62] The company announced on January 5, 2026, that it did not intend to acquire its remaining stake in Six Flags Over Texas, citing "the contractual terms do not currently align with [its] capital allocation priorities."[63]

Interactive map of all Six Flags parks located in North America.

Interactive map of Six Flags Qiddiya City in Saudi Arabia.

As of January 2026, Six Flags operates 42 properties: 27 amusement parks and 15 separately gated water parks, with nine on-site resorts. The company fully owns 26 of these properties.[64]

United States
International

  Ex-Cedar Fair properties     Ex–Six Flags (1961–2024) properties

Name Location Year opened Notes
California's Great America Santa Clara, California 1976 Acquired by Cedar Fair following the 2006 purchase of Paramount Parks. Land owned by Prologis; the park is planned to close no later than 2033 after the sale of its land in 2022.[65]
Canada's Wonderland Vaughan, Ontario 1981 Acquired by Cedar Fair following the 2006 purchase of Paramount Parks.
Carowinds Charlotte, North Carolina 1973 Acquired by Cedar Fair following the 2006 purchase of Paramount Parks.
Cedar Point Sandusky, Ohio 1870 The oldest park in the company.
Dorney Park Allentown, Pennsylvania 1884 Acquired by Cedar Fair in 1992.[66]
Frontier City Oklahoma City, Oklahoma 1958 Owned by EPR Properties; operations lease acquired by former Six Flags in 2018.
Kings Dominion Doswell, Virginia 1975 Acquired by Cedar Fair following the 2006 purchase of Paramount Parks.
Kings Island Mason, Ohio 1972 Acquired by Cedar Fair following the 2006 purchase of Paramount Parks.
Knott's Berry Farm Buena Park, California 1920 Acquired by Cedar Fair from the Knott Family in 1997.[67]
La Ronde Montréal, Quebec 1967 Owned by the City of Montreal; emphyteutic lease purchased by former Six Flags in 2001.
Michigan's Adventure Muskegon, Michigan 1956 Acquired by Cedar Fair in 2001.
Six Flags Darien Lake Darien, New York 1981 Owned by EPR Properties; operations lease acquired by former Six Flags in 2018.
Six Flags Discovery Kingdom Vallejo, California 1968 Acquired by former Six Flags in 2007 from the city of Vallejo, California.
Six Flags Fiesta Texas San Antonio, Texas 1992 Acquired by Premier Parks in 1998 from USAA.
Six Flags Great Adventure Jackson, New Jersey 1974 Part of Six Flags Great Adventure Resort. Acquired by former Six Flags in 1977.
Six Flags Great America Gurnee, Illinois 1976 Acquired by former Six Flags from the Marriott Corporation in 1984.
Six Flags Great Escape Queensbury, New York 1954 Acquired by former Six Flags in 1996.
Six Flags Magic Mountain Valencia, California 1971 Acquired by former Six Flags from the Newhall Land and Farming Company in 1979.[68]
Six Flags México Mexico City, Mexico 1982 Land owned by the Federal District of Mexico City; leased by former Six Flags since 1999.[64][69]
Six Flags New England Agawam, Massachusetts 1870 One of the two oldest parks in the chain. Acquired by Premier Parks in 1996.
Six Flags Over Georgia Austell, Georgia 1967 The park is majority owned by a limited partnership, managed and operated by Six Flags, of which they will take full ownership by January 2027.[64]
Six Flags Over Texas Arlington, Texas 1961 The first theme park built by former Six Flags. The park is partly owned by a limited partnership and is majority-owned, managed, and operated by Six Flags.[64]
Six Flags Qiddiya City Qiddiya City, Saudi Arabia 2025 Owned by Qiddiya Investment Company; operated by Six Flags. It is the first theme park to open post-merger and the first Six Flags-branded park outside North America since 2004.[50][49]
Six Flags St. Louis Eureka, Missouri 1971 Formerly known as Six Flags Over Mid-America.
Valleyfair Shakopee, Minnesota 1976 Acquired by Cedar Point in 1978, which led to the formation of Cedar Fair in 1983.[70]
Worlds of Fun Kansas City, Missouri 1973 Acquired by Cedar Fair in 1995.[71]

Most Six Flags water parks are organized into three water park brands:

  • Hurricane Harbor — Caribbean-themed water parks, either standalone or included with an amusement park
  • Schlitterbahn — Texas-based water parks that operate as standalone properties
  • Soak City — Water park brand with admission typically included with an adjacent amusement park

Located in amusement parks

[edit]

The following water parks that are within an existing theme park are not counted as separate properties, and are instead considered part of its connected theme park.[72]

Name Location Year opened Associated theme park Notes
Carolina Harbor Charlotte, North Carolina 1982 Carowinds Acquired by Cedar Fair following the 2006 purchase of Paramount Parks.
Six Flags Hurricane Harbor Queensbury, New York 1995 Six Flags Great Escape Acquired with the park by Premier Parks in 1996.
Six Flags Hurricane Harbor Atlanta Austell, Georgia 2014 Six Flags Over Georgia —
Six Flags Hurricane Harbor St. Louis Eureka, Missouri 1999 Six Flags St. Louis —
Six Flags Hurricane Harbor Darien Lake Darien, New York 1990 Six Flags Darien Lake Owned by EPR Properties; operations leased purchased by former Six Flags in 2018.
Six Flags Hurricane Harbor New England Agawam, Massachusetts 1997 Six Flags New England —
Six Flags Hurricane Harbor San Antonio San Antonio, Texas 1992 Six Flags Fiesta Texas —
Oceans of Fun Kansas City, Missouri 1982 Worlds of Fun It was acquired by Cedar Fair in 1995.[73]
Soak City Doswell, Virginia 1992 Kings Dominion It was acquired by Cedar Fair following the 2006 purchase of Paramount Parks.
Soak City Mason, Ohio 1989 Kings Island It was acquired by Cedar Fair following the 2006 purchase of Paramount Parks.
Soak City Shakopee, Minnesota 1983 Valleyfair —
South Bay Shores Santa Clara, California 2004 California's Great America It was acquired by Cedar Fair following the 2006 purchase of Paramount Parks.
Splash Works Vaughan, Ontario 1992 Canada's Wonderland Acquired by Cedar Fair following the 2006 purchase of Paramount Parks.
WildWater Adventure Muskegon, Michigan 1991 Michigan's Adventure Acquired by Cedar Fair alongside the park in 2001.
Wildwater Kingdom Allentown, Pennsylvania 1985 Dorney Park Acquired by Cedar Fair in 1992.[66]
Wild West Water Works Oklahoma City, Oklahoma 2017 Frontier City Acquired by former Six Flags alongside Frontier City. Owned by EPR Properties; operated by Six Flags.

Standalone gate or property

[edit]

The following water parks that are a standalone admission or property are counted as a separate park by Six Flags, and is included in the overall water park count.[72]

Name Location Year opened Notes
Cedar Point Shores Sandusky, Ohio 1988 Located adjacent to Cedar Point.
Knott's Soak City Buena Park, California 2000 Located adjacent to Knott's Berry Farm.
Schlitterbahn Galveston Galveston, Texas 2006 Land owned by Galveston, Texas; purchased by Cedar Fair in 2019 from the Henry family.[64]
Schlitterbahn New Braunfels New Braunfels, Texas 1979 Purchased by Cedar Fair in 2019 from the Henry family.
Six Flags Hurricane Harbor Arlington Arlington, Texas 1983 Acquired from Wet 'n Wild. Located across Interstate 30 from Six Flags Over Texas.
Six Flags Hurricane Harbor Concord Concord, California 1995 Owned by EPR Properties; operations lease purchased by former Six Flags in 2017.[74] It is located about 15 miles from Six Flags Discovery Kingdom.
Six Flags Hurricane Harbor Chicago Gurnee, Illinois 2005 Located adjacent to Six Flags Great America.
Six Flags Hurricane Harbor Los Angeles Valencia, California 1995 Located adjacent to Six Flags Magic Mountain.
Six Flags Hurricane Harbor New Jersey Jackson, New Jersey 2000 Located in the Six Flags Great Adventure Resort.
Six Flags Hurricane Harbor Oaxtepec Oaxtepec, Mexico 2017 Land owned by the Mexican Social Security Institute; purchased by former Six Flags in 2017.[64]
Six Flags Hurricane Harbor Oklahoma City Oklahoma City, Oklahoma 1981 Located about 15 miles from Frontier City. Owned by EPR Properties; operated by Six Flags.
Six Flags Hurricane Harbor Phoenix Phoenix, Arizona 2009 Owned by EPR Properties; operated by Six Flags.
Six Flags Hurricane Harbor Rockford Cherry Valley, Illinois 1984 Owned by the Rockford Park District; operated by Six Flags under a ten-year lease agreement beginning April 1, 2019.
Six Flags Hurricane Harbor Splashtown Spring, Texas 1984 Owned by EPR Properties; operations lease purchased by former Six Flags in 2017.
Six Flags White Water Marietta, Georgia 1983 Located about 15 miles from Six Flags Over Georgia. Owned under the same limited partnership as its sister park but operated by Six Flags. Six Flags will take on full ownership of the park beginning in 2027.[75]
Name Location Year opened Notes
Castaway Bay Sandusky, Ohio 2004 Located within Cedar Point Resorts, containing an indoor water park.
Cedar Point Express Hotel Sandusky, Ohio 2017 Located within Cedar Point Resorts.
Hotel Breakers Sandusky, Ohio 1905 Located within Cedar Point Resorts.
Knott's Hotel Buena Park, California 1968 Located near Knott's Berry Farm.
Lighthouse Point Sandusky, Ohio 2001 Located within Cedar Point Resorts.
Sawmill Creek Resort Huron, Ohio 1972 Located within Cedar Point Resorts, eight miles from the park.
Six Flags Darien Lake Hotel & Campground Darien, New York 1954 Located across from Six Flags Darien Lake, containing a hotel named Lodge on the Lake, a campground with cabins, guest houses, and rentable RVs; Darien Square, and Darien Lake Performing Arts Center.
Six Flags Great Escape Lodge Queensbury, New York 2006 Located across from Six Flags Great Escape, containing the White Water Bay water park.
The Resorts at Schlitterbahn New Braunfels New Braunfels, Texas 1979 Located within Schlitterbahn New Braunfels.
Name Location Year opened Type Notes
Cedar Point Sports Center Sandusky, Ohio 2019 Sports complex Part of Cedar Point's overall complex.[64] Owned by Six Flags; operated by Sports Facilities Management.[76][77]
Six Flags Wild Safari Adventure Jackson, New Jersey 1974 Safari park Located in the Six Flags Great Adventure Resort.[d]
Name Location Year opened Year closed/sold Notes
Six Flags America Woodmore, Maryland 1974 2025 Acquired by the Tierco Group in 1992. The park closed on November 2, 2025.[78]
Six Flags Hurricane Harbor Maryland Woodmore, Maryland 1982 2025 Located within the grounds of Six Flags America; acquired by the Tierco Group in 1992.[79] The park closed on September 6, 2025.[80][81][82]

As of January 1, 2026, the current Six Flags board of directors are:[83]

With the exception of John Reilly, all current executives previously held their roles at Cedar Fair prior to the 2024 merger. As of December 8, 2025, the current Six Flags executive team consists of:[84]

As of December 31, 2025, the ten largest shareholders are:[85]

Shareholder Shares in %
BlackRock Increase 15,378,916 15.16%
The Vanguard Group Decrease 9,548,762 9.41%
Morgan Stanley Increase 9,473,532 9.34%
UBS Increase 5,279,720 5.20%
Darlington Partners Capital Management Decrease 5,200,000 5.12%
Sachem Head Capital Management Steady 5,030,000 4.96%
Dendur Capital Increase 4,953,000 4.88%
H Partners Management Steady 4,650,000 4.58%
Jana Partners Increase 4,116,099 4.06%
State Street Corporation Increase 3,614,025 3.56%

Upon completion of the merger, Cedar Fair was named the accounting acquirer under Accounting Standards Codification 805.[64]

Sales by business (2025)[2]
Business Share
Admissions 51.1%
Food, merchandise, games 33.5%
Accommodations, add-ons, and other 15.4%
Year-end financials (US$)
Year Revenue (in billions) Net income (in billions) Total assets (in billions) Price per share Properties Employees
2024 2.71 −0.23 9.13 48.19 42 98,000
2025 3.10 −1.60 7.80 15.34 41 95,225

Marketing and licensing

[edit]

In April 2025, Six Flags launched its first post-merger national brand campaign "We're Serious About Fun." The new ad campaign introduces a new mascot character, the Funsultant, known for deadpan delivery. It was developed by the creative agency The Marketing Arm (TMA), and was launched for television, digital, out-of-home, social media and email.[86]

Licensing and partnerships

[edit]

Six Flags currently holds theme park rights to two intellectual properties: Warner Bros. and Peanuts. The company's agreement with Warner Bros. grants access to use Looney Tunes and DC Comics properties in its theme parks in North America, with the exception of the Las Vegas metropolitan area and Florida.[64] The Peanuts intellectual properties are licensed for use in the United States and Canada at select legacy Cedar Fair parks only;[c] Six Flags renewed its licensing agreement with Peanuts Worldwide through 2030.[87]

Other in-park partnerships include food vendors such as Blue Bunny Ice Cream, Coca-Cola, Frito-Lay, The Icee Company, and Mars Inc.[88][89] Six Flags maintains multiple partnerships with on-ride photo vendors, with Pomvom operating at legacy Six Flags parks,[90] Colorvision International at most legacy Cedar Fair parks,[91] and Kaman's Art Shoppes at Dorney Park, Michigan's Adventure, and Valleyfair.[92] The company's technology provider is Accesso, utilizing the Accesso Passport ticketing suite for e-commerce.[93]

Standard and Fast Lane queue lines for Blue Streak at Cedar Point.

Fast Lane is an expedited queue system in use at Six Flags parks. For an increased cost, visitors get a wrist band which gives them the ability to wait in a shorter queue for most attractions. There is also Fright Lane, which is Fast Lane for the haunted attractions during the Halloween events.[94]

Originally a Cedar Fair product, it was first announced for Kings Island on July 18, 2011, before it was rolled out to all Cedar Fair parks for the 2012 season.[95][96] Following the 2024 merger, all legacy Six Flags parks transitioned to Cedar Fair's Fast Lane system in January 2026, replacing the virtual queuing system The Flash Pass.[97]

  1. ^ Reflects total outstanding passholders as of August 3, 2025.[1]
  2. ^ Employee count includes 93,000 seasonal/part-time employees and 5,000 full-time employees.
  3. ^ a b The legacy Cedar Fair parks that use Peanuts characters include: California's Great America, Canada's Wonderland, Carowinds, Cedar Point, Dorney Park, Kings Dominion, Kings Island, Knott's Berry Farm, Michigan's Adventure, Valleyfair, and Worlds of Fun.[3]
  4. ^ Counted as a separate amusement park.
  5. ^ a b c Previously director at the former Six Flags company prior to 2024 merger
  6. ^ Previously held position at Cedar Fair prior to 2024 merger
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  2. ^ a b "Six Flags Entertainment Corporation/NEW - Form 10-K FY 2025" (PDF). investors.sixflags.com. February 19, 2026. Retrieved February 26, 2026.
  3. ^ Taylor, Blake (September 10, 2025). "Peanuts license at Six Flags parks extended through 2030". Attractions Magazine. Retrieved January 5, 2026.
  4. ^ Niles, Robert (October 23, 2025). "Disney continues to lead attendance in 2024, as Universal slips". Theme Park Insider. Retrieved December 6, 2025.
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  9. ^ Niles, Robert (November 10, 2022). "Attendance, Revenue Plummet at Six Flags". Theme Park Insider. Retrieved October 22, 2023.
  10. ^ Mooney, Michael (November 29, 2022). "The rapid decline of Six Flags". Axios. Archived from the original on December 5, 2022. Retrieved October 22, 2023.
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  12. ^ "Cedar Fair, Form 10-K, Annual Report, Filing Date Mar 23, 1994". Securities and Exchange Commission. Retrieved March 21, 2013.
  13. ^ Niles, Robert (September 12, 2017). "Snoopy stay home: Cedar Fair extends its 'Peanuts' license deal". Theme Park Insider. Retrieved December 31, 2025.
  14. ^ "Cedar Fair to Acquire Paramount Parks". The Point Online. May 22, 2006. Archived from the original on August 14, 2007. Retrieved December 20, 2007.
  15. ^ "Cedar Fair to call self entertainment company". Toledo Blade. October 25, 2006. Retrieved October 9, 2012.
  16. ^ Davies, Megan (April 6, 2010). "Apollo's deal for Cedar Fair collapses". Reuters. Retrieved February 22, 2026.
  17. ^ "Exclusive: Six Flags in bid to acquire Cedar Fair-source". Reuters. October 2, 2019.
  18. ^ Roumeliotis, Greg (2019-10-04). "Exclusive: Cedar Fair rebuffs $4 billion offer from Six Flags - sources". Reuters.
  19. ^ Hammond, Ed (February 1, 2022). "SeaWorld Makes $3.4 Billion Takeover Bid for Cedar Fair". Bloomberg. Bloomberg L.P. Retrieved February 15, 2022.
  20. ^ "SEAWORLD ENTERTAINMENT, INC. MAKES STATEMENT CONCERNING CEDAR FAIR". Cision PR Newswire (Press release). PR Newswire Association LLC. Retrieved February 15, 2022.
  21. ^ Davis-Friedman, Samantha (June 22, 2022). "Cedar Fair sells its land at California's Great America". Attractions Magazine. Retrieved June 27, 2022.
  22. ^ "Cedar Fair Reports Record Results for 2022 Fourth Quarter and Full Year". investors.sixflags.com. February 16, 2023. Retrieved December 31, 2025.
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